Why we do not score llms.txt, and do not suggest you add one
llms.txt is a community convention: put a Markdown file at your site root telling AI retrievers which pages matter. The idea is easy enough to follow, and plenty of vendors sell llms.txt configuration as a service.
But Google has stated that Search does not use the file, and large third-party studies show no positive contribution to citation prediction. Today it is useful mainly for documentation sites aimed at coding agents.
So we always treat it as advisory and never let it into the denominator: having one earns nothing, and lacking one is not a defect. The report you get from the check says exactly what this page says — we do not recommend adding one for search visibility.
This is the same standard we apply to Cloudflare's Content-Signal directive: if there is no public evidence that something affects the outcome, we do not score sites against it. Making an exception for one item is where the method stops meaning anything.
Our own site serves an llms.txt, and that file itself says its effect is not well established. We provide it to lower the cost of verifying us, not as a ranking tactic.
